Snapchat Ideas: Self-Destructing Social Media Advertising
The cellular app, Snapchat, launched in September 2011, is a photograph and video sharing service centered on one easy premise that’s worlds other than its rivals: all messages shared between mates by way of Snapchat will self-destruct, by no means to be seen once more. Typically, photograph and video messages – Snaps – will disappear between one and ten seconds after being opened by a recipient (the time restrict is specified by the sender), and if the Snap will not be opened, it is going to routinely delete itself after 30 days.
The one exceptions to this rule are a “one-time repeat per day” possibility for any single snap and Snapchat Tales. Earlier than sharing content material with fellow contacts, Snapchat customers have the choice so as to add filters and annotate pictures and movies with colourful textual content and markers.
Ask easy questions
As the power to kind lengthy textual content replies is proscribed by time and house on Snapchat, one of the best sort of inquiries to ask are these which might be straightforward to digest and demand a visible response, both by photograph or video. For instance, a shoe model would possibly ask their followers one thing so simple as “Present us your sneakers!” or “Snap us a photograph if you’re within the retailer!” The faster and simpler you make it for followers to reply, the higher.
Have enjoyable, be humorous
Snapchat’s majority viewers is youngsters and younger adults, and the app is dominated by enjoyable and humorous items of content material. In case your model picture permits, don’t be afraid to have a little bit enjoyable – pull faces, doodle on prime of your snaps, use Emoji to inform a narrative, or shock your viewers with one thing that may elevate an eyebrow or two! If you happen to can seize the creativeness of followers on this means, the extra probably they’re to maintain opening the snaps you ship… which implies the odd promotional one, too.
Present sneak previews
Snapchat media’s brevity makes it an amazing platform for displaying a sneaky peek behind the scenes of your small business, whether or not it’s information of a brand new product launch, an upcoming provide, or one thing else unique solely to your folks on the app. If wants be, tease out the content material over the course of a number of snaps to maintain it digestible and to encourage individuals to look out for extra. MTV UK used this advertising and marketing methodology a number of occasions to preview photograph stills and video clips from the brand new season of its actuality tv present, Geordie Shore. The content material was memorable and impactful, reminding individuals to observe this system and go to its web site.
Maintain a Snapchat contest
As you recognize, contests is usually a extremely efficient technique to enhance engagement and consciousness of your model on social media, and it’s no totally different on Snapchat.
Listed below are a number of strategies you should use: Scavenger hunt: Share photograph or video clues to a secret vacation spot, both in the actual world or on-line, and permit your followers to compete to be the primary to seek out it. Phrase or image quiz: Ship out phrase or image clues over a set time frame, constructing as much as a means that followers can win a prize, e.g., visiting a particular web page in your web site to enter a key phrase revealed over the course of every week, or by sending again a selected snap.
Benefit from Snapchat Tales
The Snapchat Tales mode means that you can be part of a number of snaps collectively to create a rolling 24-hour reel of content material for your whole followers to take pleasure in many times. When any snap added to your story ages over 24 hours, it disappears and should be changed with new pictures or movies if you need the story to stay lively.
If no new content material is added to your story, it is going to disappear as soon as the most recent piece of content material expires, and a complete new story will have to be created. So as to add content material to a narrative, simply select the ‘+’ icon after taking a photograph or recording a video with the app.
Mix Snapchat with different social channels
Given Snapchat’s fluid and damaging type of messaging, it typically helps to mix the app with different social networks as a technique to change up or extra simply protect the momentum of your technique.
For instance, you possibly can launch a contest utilizing a Snapchat story, however ask followers to submit their entries to you by way of Instagram or Twitter, utilizing an @point out and a selected hashtag. Not solely would this provide help to inform how efficient your Snapchat advertising and marketing is, but in addition present some additional publicity on different social networks.
If you happen to’re feeling courageous, you possibly can create a number of welcome and provide messages to A/B check which of them work one of the best, and proceed to tweak them till your preliminary snaps are optimized. I’ll be the primary to place my fingers up and say that this isn’t essentially the most environment friendly or eloquent of options for measuring the success of Snapchat advertising and marketing, however it’s one of many easiest and successfully out there to us up to now.